eMarketing is the process of marketing a brand using the Internet. Whether your business is purely an online entity, a "clicks and mortar" hybrid or a traditional business taking its first tentative steps into the digital realm, our team of marketers will guide you in formulating the most appropriate eMarketing strategy to fulfil your business objectives.
The most important element in any online marketing campaign is the website, which acts as the focal point. Its job is to attract targeted visitors and to ensure that these visitors achieve the site's primary goal. This goal could be a sale, enquiry, registration, or subscription. Every website should have the achievement of this goal as a campaign's foremost objective. Once your site is in shipshape condition and converting to the limit, we look at traffic generation tactics.
We offer nine primary services, from which you can pick and choose, to ensure the best possible results. These nine primary services are:
Search Engine Optimisation (SEO):
This is the process of getting a website to achieve top rankings for its chosen key phrases on the search engines. With daily search volumes in the hundreds of millions, and searchers in "goal mode," this is a tactic that cannot be ignored.
Pay Per Click (PPC):
Buying sponsored adverts on search engine results pages and content pages while only paying for those ads on a performance basis, i.e. when they are clicked on, has proven to be a exceptionally cost-effective online marketing strategy because you only pay when it works!
Online Advertising:
Buying adverts on websites and email newsletters generally paid for on a cost per impression basis. From a direct ROI perspective this is generally the worse performing tactic but its branding effect should not be underestimated.
Affiliate Marketing:
Is like a combination of PPC and online advertising. In simple terms, it involves getting affiliated websites to display your adverts, with payment based only on performance (usually a commission on sales generated).
Viral Marketing:
Word of mouth in an electronic context. Using the connectedness of the Internet to build brand awareness and grow subscriber lists.
Web PR:
Allows online PR tactics to reach their full potential because the brand gets to travel to so many places, continuously linking back to your site.
Email Marketing:
Allows you to build relationships with your target market as well as those who don't convert. This way you can communicate with them over time rather than losing them all together.
Conversion Optimisation:
Fundamental eMarketing, such as site development, SEO, emailing, PPC and Web PR effectively maintain your presence online. Our Conversion Optimisation service adds to and enhances these services by:
* Analysing the collaborative effect of these efforts
* Optimising their effect in turning visitors into customers.
Online Reputation Management (ORM):
A vital part of any public relations campaign. ORM is the only way you can measure what is being said about your company, product and business methods online.
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